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The Center for Community-Based Primary Care: Learn More

The Center for Community-Based Primary Care

The Center for Community-Based Primary Care

From identification to implementation to advocation – the Center is removing obstacles and increasing opportunities to primary care access for all North Carolinians

The Center for Community-Based Primary Care is actively changing access to healthcare in North Carolina. By pioneering and initiating innovative programs in business solutions, human resources, recruiting, and administration in independent practices throughout the state, our initiatives are positively impacting access to primary care, particularly for underserved and rural areas, allowing us to:

  • Identify and implement workable solutions that improve access to primary care
  • Test proposed programs and initiatives in CCPN-affiliated practices
  • Advocate for what helps NC residents gain and maintain access to primary care


Our Three Areas of Focus




Workforce Pathways

Programs aimed at curriculum development, mentorship, teaching practices, and recruitment that are dedicated to improving interest in family medicine, pediatrics, and independent primary care



Clinical Innovation

Business support for independent primary care practices through partnerships with third-party vendors and programs and tools that lend to the operation of a strong, independent practice



Care Advocates

Representation as advocates and the unified voice of the many partners instrumental in developing programs proven to help physicians, practices, and patients thrive when engaging with philanthropic organizations



Our Beginnings

With a foundation rooted in CCNC, the largest North Carolina-based independent primary care practice partner, and leadership fueled by CCPN, the largest clinically integrated network of primary care physicians in North Carolina, The Center for Community-Based Primary Care is poised to make a substantial impact on access to primary care in every area of our state.



Our Partnerships

Working directly through the leadership of CCNC and with practice members of CCPN, the Center is creating workforce pathways for physicians, helping to identify clinical and business innovations for their practices, and advocating and fundraising through a unified voice. Through our academic and healthcare institution partnerships and collaborations, we’re designing and developing mentorship programs for medical students as well as programs that guide physicians in staffing and running a successful practice.



Our Mission

The Center for Community Based Primary Care is dedicated to improving access to high quality primary care in North Carolina, especially within rural and underserved communities. With support from Center staff and Advisory Group Participants, programs and initiatives are developed, launched, and facilitated.




"Removing the obstacles between patients and primary care has always been the goal. Capitalizing on the years of experience of our organization, and the passion and expertise of the largest network of independent primary care physicians, we can do just that with the Center. We’re poised to create solutions to these obstacles and ensure everyone in North Carolina will have the access to care they need, whenever or wherever they need it.”

-Tom Wroth, MD, President & CEO of CCNC








Workforce Pathway

Focus Area Goal

Directly impact the critical shortage of primary care physicians in North Carolina, particularly in rural areas and other underserved communities by increasing interest in Family Medicine, Pediatrics, Behavioral Health, and independent primary care


2023 Workforce Pathway Initiatives

  • Primary Care Health System Science Curriculum Development
  • Family Medicine Mentorship Program for Medical Students
  • Enhancing and Supporting Teaching Practices
  • Practice Management Mentorship Program (Residents and practicing Physicians)
  • Staffing for Success: Staffing and Recruitment Program for CCPN Members
  • Pediatrics, Behavioral Health, and other primary care mentorships coming soon







Clinical Innovation

Focus Area Goal

Improve access to primary care by creating innovative programs and initiatives that narrow healthcare disparities, are based on collaborative care models that integrate behavioral health into primary care, and utilize sustainable partnerships with third-party vendors


2023 Clinical & Business Solutions

  • Health Equity: Expansion of CCNC Community Health Workers
  • Health Equity: Data-driven Support for Health Equity Work (with Cape Fear Collective)
  • Behavioral Health Integration Pilot
  • Rural Health Clinic Feasibility Study Support & Pilot
  • Select Practice Administration Business Support







Care Advocates

Focus Area Goal

Establish a unified voice in concert with other mission-aligned organizations in advancing primary care opportunities and support. A voice that also represents the influence and expertise of CCPN, experts, and key physician leaders when engaging with philanthropic organizations and seeking grants and funding to advance opportunities for scholarship programs, expand incentives, support innovative delivery models, and improve primary care payment models


2023 Primary Care Initiatives

  • Rural Scholars/Medicine Fellows Program – House Bill 2023
  • Advocate the Results in Increased Reimbursement for Tailored Plan Patients
  • Support Development of Rural Delivery Models for Essential Services
  • Identify Mission Aligned Partners and Potential NC And National Center Fund Supporters





"With our advisory group directing the programs that will increase access to primary care, and our partners giving valuable insight, we’re in a position to shape the independent primary care landscape for years to come. These programs will increase the number independent care physicians and support for practices; critical areas to focus on to ensure we help increase the access to primary care."

-Greg Adams, MD, Boone, NC






Get Involved

The Center's success leans heavily on the active participation of advisory group participants who help drive decision making in the programs and initiatives we develop. The valuable input of our partners allows the Center to develop robust and innovative mentorship programs, teaching practices, and staffing and recruiting methods that strengthen the primary care workforce pathways across our state.

By amplifying a unified voice for community-based primary care that is comprised of key physician leaders, CCPN, and primary care experts, the Center will serve as a lead advocate for access to primary care in North Carolina, particularly when searching for grant and funding opportunities.

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Get in Touch

If you are interested in learning more about how you can contribute to the Center, please reach out today.


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